OUT WITH THE OLD, IN WITH THE NEW

THE CHALLENGE

Digital Lagoon is experienced with helping clients across a wide variety of industries. Recently, we completed a branding and website redesign for Michael D. Peroo, CPA. The Digital Lagoon creative team started the new logo development by creating a more dynamic logo with layering that allowed it to be used in various combinations. The color scheme remained similar to the previous logo but was brightened to match the revamped website’s new look and feel.

THE STRATEGY

The new website – and logo – utilize brighter colors to create a lighter, airier effect, which is helped by bringing in white color and more spacing for the content hierarchy. However, the design team gave a nod to the old website with gradient usage and icon content blocks that were reimagined from the foundation of the previous site.

DESIGN AND DEVELOPMENT

With a new logo and an updated website design, we helped this client establish a consistent image that resonates with their desired target audience. A well-designed website can help showcase any business’s expertise, services, and value proposition, which can ultimately translate into higher conversions and more business. In addition to improving the user experience with navigation and condensed text, Digital Lagoon also revamped the social media channels for a cohesive branding structure across the website and all social platforms. Digital Lagoon will continue to encourage this rebrand as we work with MDP on their upcoming print projects

THE OUTCOME

The ongoing marketing services Digital Lagoon provides for MDP include several different components. They include:

• Social media: Digital Lagoon manages MDP’s social media presence, creating and scheduling posts and sharing industry news and insights on multiple social media channels.
• Articles: Our team shares industry expertise articles on MDP’s website regularly to increase website traffic, educate potential customers on the services they offer, and improve search engine rankings.
• Analytics and reporting: Digital Lagoon tracks and analyzes the results of MDP’s marketing efforts. This includes website traffic, social media engagement, and conversions. We use this data to refine and improve their marketing strategy continuously.

Our goal for their marketing process is to increase brand awareness, attract new customers, and generate leads. Our team continuously improves MDP’s marketing performance by using a combination of tools and regularly monitoring results.

THE IMPACT OF DIGITAL LAGOON’S APPROACH

Whether you’re just starting out or looking to revamp your brand, investing in a new website and refreshed logo design is a smart decision that can help differentiate you from the competition and position yourself as a leader in your industry. Digital Lagoon can help – contact us today!