A HEALTHY NEW WEBSITE

THE CHALLENGE

Due to Durvet expanding within their product development, they came to Digital Lagoon wanting a new website. Their old website had outdated technology and backend issues that needed to be addressed. Digital Lagoon made it possible for Durvet to feature the products that are important to their business as well as enhance their technology to expand product development.

DESIGN

Digital Lagoon highlighted their products through categories using animal imagery as the main navigation element. Durvet’s social media feed was added to the new home page to bring attention to the amount of time, effort and care their company spends promoting the well-being and importance of animal health on a daily basis. For the creative aspect of the website, Digital Lagoon chose to utilize the white space throughout the website to balance large and vibrant photos of animals while also maintaining a modern and clean look. We wanted to use Durvet’s brand colors but not overwhelm the viewer. To highlight the blog portion on the home page, we chose to use Durvet’s brand yellow along with using images of animal’s heads to replace the “o” in blog to change out as the page refreshes. This rotation feature provides a subtle variety of images along with the ever-changing content from the blog for frequent viewers to stay engaged. Due to Digital Lagoon’s website design and development, Durvet does not just have a great looking website, but they have a website that will last for years to come.

THE OUTCOME

Digital Lagoon implemented both new design and updated content as well as structural and backend solutions to enhance the viewers and internal teams experience. Users now have a friendlier and easier way to navigate the site and the Durvet team has the backend technology they need to easily expand their website and product offerings.

THE IMPACT OF DIGITAL LAGOON’S APPROACH

Whether you’re just starting out or looking to revamp your brand, investing in a new website and refreshed logo design is a smart decision that can help differentiate you from the competition and position yourself as a leader in your industry. Digital Lagoon can help – contact us today!