ADDING VITA-LITY TO MOBILE PHLEBOTOMY

THE CHALLENGE

Vita Mobile came to Digital Lagoon with the need for a website that could help them achieve their goal of providing nationwide mobile phlebotomy services and recruiting new phlebotomists that would help them with that goal. Vita Mobile Medical Support Services had a logo, and Digital Lagoon was able to focus our creative efforts on building its branding and creating a website that showcased content that would let companies and prospective contractors learn more about Vita Mobile’s mission.

THE STRATEGY

The new website utilizes bold, bright colors to create a solid foundation for the informational content on each page. The design team also integrated two contact pages into the website: one page for companies that are interested in Vita Mobile’s services and one for contractors who are looking for opportunities to work with Vita Mobile.

DESIGN AND DEVELOPMENT

This refreshed website design will help this client establish a consistent image that resonates with their desired target audience. This new website will help showcase Vita Mobile’s expertise, services, and value proposition, which can ultimately translate into higher conversions and more business. Digital Lagoon created separate subpages for each service that Vita Mobile offers, both to give visitors a clear understanding of their capabilities as a company and to create enough space for SEO keywords that rank in Vita Mobile’s industry.

THE OUTCOME

The marketing services Digital Lagoon provided for Vita Mobile included several different components.

• Social media: Digital Lagoon created two targeted ad campaigns that ran on Facebook and LinkedIn to help Vita Mobile get in front of potential contractors. Digital Lagoon’s creative team created image cards to be used in carousel ads while the digital marketing team created informative, engaging ad copy and created the targeted audiences on both platforms. Both ad campaigns resulted in high web traffic in two 30-day periods, with users visiting the Vita Mobile website to learn more about the company.
• Analytics and reporting: Digital Lagoon tracks and analyzes the results of Vita Mobile’s marketing efforts. This includes website traffic, social ad engagement, and conversions. We used the data from the first ad campaign that ran during website development to help us adjust and tailor the second campaign that ran after the website launched.

THE IMPACT OF DIGITAL LAGOON’S APPROACH

Whether you want to refresh your current website or you’ve never thought about digital marketing services, investing in a new website and targeted digital ads is a smart decision that can help you stand out from the competition and position yourself as a leader in your industry. Digital Lagoon can help – contact us today!