AN ENHANCED MARKETING STRATEGY IS THE KEY

THE CHALLENGE

Key Equipment is an equipment and supply company that needed a new website. They also needed creative assistance to enhance their branding and marketing. Digital Lagoon’s creative, content, and web development teams came together to provide quality website, branding, and marketing services.

THE STRATEGY

Digital Lagoon utilized a combination of design tools and web development platforms to create a visually appealing and functioning website for Key Equipment. We also enhanced their branding and incorporated Key Equipment’s unique color palette and fonts to ensure consistency across all marketing materials.

The result was a website that accurately reflects Key Equipment’s brand image and effectively communicates their products and services.

DESIGN AND DEVELOPMENT BRANDING

Digital Lagoon first conducted a brand assessment to analyze Key Equipment’s existing brand in-depth, including their visual identity, messaging, and target audience. We then worked with Key Equipment to develop a clear brand strategy. This included the following:

• Identifying the company’s unique value
• Determining the tone and personality of the brand

Our team created a logo, color palette, typography, and imagery to help establish consistency through all marketing channels.

The goal throughout the branding process was to create a strong and consistent brand image that accurately reflects Key Equipment’s business goals. We also wanted to communicate what products and services they offer effectively.

WEBSITE DEVELOPMENT

Digital Lagoon went through several steps to develop the website for Key Equipment. These steps include:

• Discovery: The discovery stage involved understanding Key Equipment’s business goals, target audience, and competition. Our team gathered information about the company’s products, services, brand personality, and messaging. This in-depth understanding provides us with the information necessary to create a unique and powerful website which is more successful.
• Design: Based on the information gathered through the discovery stage, we created design mockups for the website, including Key Equipment’s branding elements.
• Development: Our web development team transformed the design into a functional website using web development platforms, HTML, and CSS.
• Testing: Digital Lagoon thoroughly tested the website on different devices and browsers to ensure it was responsive and free of bugs or other issues. Once the website passed testing, we launched it and made it live.
• Maintenance: Digital Lagoon continues to provide ongoing maintenance and optimization services to ensure their website runs smoothly and performs well in search engines.

KEY EQUIPMENT ONLINE PARTS ORDERING

A huge component of the new Key Equipment site is the Parts Store. Key Equipment customers have access to order parts they need when they need them. Available for customers in Kansas, Oklahoma, and Southern Illinois, the online parts store allows customers to sort products by category as well as search for individual parts. With over 300 products, Digital Lagoon included e-commerce functionality on the website so that customers could easily order parts directly from Key Equipment.

THE OUTCOME

The ongoing marketing services Digital Lagoon provides for Key Equipment include several different components. They include:

• Social media: Digital Lagoon manages Key Equipment’s social media presence, creating and scheduling posts and sharing industry news and insights on multiple social media channels.
• Blogs: Our team creates and posts on Key Equipment’s website regularly to increase website traffic, educate potential customers on the services they offer, and improve search engine rankings.
• Search Engine Optimization (SEO): Digital Lagoon Optimizes Key Equipment’s website for search engines to improve visibility and attract more organic traffic. This includes keyword research, on-page optimization, and link building.
• Analytics and reporting: Digital Lagoon tracks and analyzes the results of Key Equipment’s marketing efforts. This includes website traffic, social media engagement, and conversions. We use this data to refine and improve their marketing strategy continuously.

Our goal for their marketing process is to increase brand awareness, attract new customers, and generate leads. Our team continuously improves Key Equipment’s marketing performance by using a combination of tools and regularly monitoring results.

THE IMPACT OF DIGITAL LAGOON’S APPROACH

The brandng and marketing efforts have helped increase awareness of Key Equipment and their services among their target audience. This has resulted in increased recognition and recall of the brand. In addition, because of our approach, they have increased website traffic, visibility, and a higher volume of potential customers visiting their website.

Contact Digital Lagoon today to learn more about how we can increase your business’s visibility by implementing branding and marketing strategies and building a more functional website.