After seeing the construction and environmental benefits of using hempcrete as insulation material, Randy Batts was quick to lay out his plan on advocating and marketing the use of hempcrete in the states, specifically in the Midwest.

Hempcrete is a popular insulation choice in Europe, especially France, due to it being simple to work with, highly efficient, fire and pest resistant, and being a carbon sink at all points of its life. It’s slowly growing in popularity in the U.S., but still has a ways to go.

Our team here was quick to help him establish an identity for his new venture, Rock Water. Branding and logo creation started from the ground up, ending on a color palette of cool and neutral earth tones to exemplify the natural and plant-based properties of the product. Randy brings a lifetime of experience as a union carpenter specializing in commercial, residential, and manufacturing projects, and that experience is reflected in the modern logo created—it needed to not look dated, but still show that Rock Water was built on a foundation of construction experience.

The website needed to remain simple and intuitive, but also include the ability to purchase bulk materials and register for in-person training. The eCommerce portion of the site has been designed to easily allow for growth as Randy will soon be adding Rock Water merchandise, tools, and other equipment to his inventory.

Alongside the eCommerce portion, the site has bits of educational information to inform potential customers about the benefits of hempcrete, a blog designed to help improve long term SEO growth, and quick links to social media profiles.

Visit the Rock Water website.