THE CHALLENGE

Optimally came to Digital Lagoon in need of a website for the new company they were forming. The basics of the brand had been established but they needed a team to expand the graphics as a website was developed. We worked with Optimally by establishing the sitemap to feature the most important aspects of their company while also starting to collect graphics and imagery with a cohesive feel that matched the energy of this new company.

THE STRATEGY

We created various page styles with sections for large photos, callouts and sections of mini topics to give them the flexibility as their company grew for easy adjustment of the content.

THE DESIGN

We focused on multi-segmented pages with various components to allow for future expansion. The mix of components allows for additional pages to be easily added or overall content to adjust. We also used this approach to establish a social media presence with some elements and designs they will be able to expand upon.

THE OUTCOME

With large photography, bold graphics and colors the site offers a glimpse into the energy and environment of their company.

OPTIMALLY.COM