A NEW WEBSITE, MADE TO ORDER

THE CHALLENGE

With over sixty years combined experience, the three figureheads of Commercial Baking built the media company from scratch. The startup company needed a website and newsletter design that made digesting their industry news easy, as well as a robust advertising and analytics reporting system to gauge value for both their audience and their advertisers.

THE STRATEGY

Create an easily customizable website to allow for rapidly changing news in multiple digital formats, as well as a newsletter to drive returning users to the site.

THE CHALLENGE

With over sixty years combined experience, the three figureheads of Commercial Baking built the media company from scratch. The startup company needed a website and newsletter design that made digesting their industry news easy, as well as a robust advertising and analytics reporting system to gauge value for both their audience and their advertisers.

THE STRATEGY

Create an easily customizable website to allow for rapidly changing news in multiple digital formats, as well as a newsletter to drive returning users to the site.

THE DESIGN

The website was built in phases, allowing for the essentials to go live in tandem with the launch of the print and digital magazine. The second phase focused on the expansion of the entire site to full navigation, showcasing Commercial Baking’s full media delivery capabilities. Also included is the rollout of six different newsletters, giving their audience a variety of topics to follow.

Being a news source, it was important to ensure that adding content daily was a breeze. Utilizing a user-friendly CMS allows for a simple interface to be used for updating and adding content on their own at their own pace. The site also includes calendar feeds, newsletter and magazine archives, and an easy-to-manage advertising platform. Assistance in both sifting through website and newsletter analytics and managing email lists and templates was also provided by Digital Lagoon, giving Commercial Baking a better understanding of how their content resonated with readers.

The clients had a specific look and feel in mind for the site’s design, including a limited color palette and clean styling to help emphasize the articles as the primary eye-drawing material. White space and content proportions were a key focus to ensure that all materials tied into Commercial Baking’s universal branding.

THE OUTCOME

The new Commercial Baking website and media platform provides readers with the latest industry news and digital content that is both easy to read, view, and listen to. With a clean and responsive design, the website is able to grow alongside the brand as they continue to rise to new heights.