A QUALITY STRATEGY FOR QUALITY RENTS

THE CHALLENGE

Quality Rents was born from Key Equipment Supply & Co, therefore no logo or website was established. Digital Lagoon worked with the company to help give Quality Rents an online presence.

THE STRATEGY

To create a new logo and a user-friendly website that was focused only on rental equipment.

THE DESIGN

The first step was creating a new logo. The client wanted it to be an extension of Key Equipment, therefore we kept the same colors but created its own modern look. The balance and emphasis is on the extended leg of the “R” with a subtle hint of a road drawn on to suggest the industry that they serve.

Since the website was non-existent, we started with the creation of the sitemap and how the website would flow. We wanted to create a site that was user-friendly and showcased their rental equipment products. The home page was created for ease of flexibility that allows the client to highlight rental equipment through various content styles from an image button to a photo and caption info. An important factor was adding multiple points of contact throughout the website such as the header, footer, and side navigation.

THE OUTCOME

Quality Rents now has a website where customers can go online to rent and shop parts and request services for their equipment.