Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones, and now more than ever, the way we advertise. Social media is unavoidable and it’s here to stay. But the question worth asking yourself is, is it worth investing in social media for your business? Should social media marketing be a focus area for your marketing strategy this year? In short, the answer is yes! Considering that 3.5 billion people (almost half the world’s population) are on social media daily, it’s not surprising that 73% of marketers agree that social media is important to their business strategy.

INCREASES BRAND AWARENESS
The average person today has about eight social media accounts. If your brand is present on even a few of those platforms, you will appear to exist “everywhere” in that person’s digital life. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Simply having people engage with the content you post will increase brand awareness and begin building your reputation as a business. Each post that is shared is an opportunity to introduce others to your product or service. By investing a few hours per week, over 91% of marketers claimed that their social media marketing efforts greatly increased their exposure.

GENERATES CUSTOMER LOYALTY
One of the main goals for almost all businesses is developing a loyal customer base. One way of doing this is to regularly engage with consumers through your platforms. About 54% of social browsers (aka customers) use social to research products. Some may even reach out through those platforms to ask questions. This is your chance as a company to build your customer satisfaction, which goes hand in hand with brand loyalty. Millennials are known for being the most brand loyal customers of all. Studies show that 62% of this customer segment are more loyal to brands that directly engage with them on social media.

COST-EFFECTIVE
Social media marketing is possibly the most cost-effective of any digital marketing/advertising strategy. Creating a social profile is completely free. Plus if you decide to invest in paid promotions, it can be low cost for high reward. Of top salespeople, 62% of them attribute closing more deals to social selling. With buyers spending more time researching products and services on social, supplying them with the right help and tools while they are looking is crucial.

It’s clear that social media marketing can impact a business’s growth exponentially, so now it’s time to start implementing it. Whether you have social channels created or you are starting from scratch, Digital Lagoon can help you. From strategy, to creative, to implementing and analyzing, we can help every step of the way. Your competition is already on social media—don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business. Contact Digital Lagoon today.