Change happens quickly and in today’s battle for attention, company’s need to be sure they are staying relevant – especially within the digital world. Your website is often the first place people go before purchasing an item or choosing a new service and making a great first impression is critical. But if your website is outdated and is looking like it’s out of the prehistoric era, it is doing more harm than good. In this article we will discuss some top web design best practices that Digital Lagoon can help you achieve with your website.

Consistency
Websites that lack consistent branding can be stressful to interact with and cause confusion. A brand’s story should be evident and supported in every part of the design throughout the website. Your color schemes, logo, and brand voice should remain the same across each page. This helps establish your credibility and lays a foundation in enabling your marketing efforts.

Easy Navigation
The less time it takes for people to find what they’re looking for, the better. Optimizing the viewer experience of your site can make all the difference. Your main navigation should be located in the header and have around 4-6 options. Search bars are also key, especially if your website is very content heavy. Here at Digital Lagoon, we will work with you to create a sitemap that is user friendly and meets all of your expectations.

Calls to Action
Calls to Action (CTA) are designed to drive users to take a specific measurable action on your website. This can include terms like “Learn More”, “Sign Up” or “Contact Us Today”. CTA’s should be part of the initial planning strategy as they help convert website visitors into leads or new clients. Our designers and content writers can work with you to help determine the best CTA’s and placements when designing a new website.

Visibility
What is the point of having a great website if no one knows it exists? Search Engine Optimization (SEO) is focused on increasing a website’s visibility. It is used to increase the amount of visitors to your site by obtaining a high-ranking placement in the search engine results page or SERP. This happens through the use of keywords that are used throughout the content of your website. With our SEO services, we can help determine a strategy that works best for you. Developing content and keywords to help your website’s credibility.

Mobile Friendly
It’s no surprise that in 2020, more people are using their smartphones to access the internet than their desktop computers. This means that creating a strong user experience on mobile devices has become a necessity. A responsive website will adapt to the screen size and device of each user, creating an optimal experience for all devices. Creating a mobile-friendly website can help boost your user engagement and all the opportunity to earn more conversions.

Digital Lagoon can help you achieve all of this and more if your website is in need of a refresh or complete redesign. Contact us today for more information.