These days, companies put a lot of emphasis on paid ads, Instagram influencers, and other new strategies to reach their customers. But your modern-day communication methods should not distract you from one of the oldest, yet most effective messaging channels – email.

If you’re asking yourself, is email still a valuable marketing strategy? The answer is yes. And by 2023, email users are set to grow to 4.3 billion people, still making it one of the most powerful forms of digital marketing. So how can Digital Lagoon help you use email to reach your audience and benefit your business? Let’s dive in.

Email is one of the best ways to promote all your other marketing strategies. Want to share your social media channels? Our email service providers have premade footers with social icons for you to include links to your Facebook, LinkedIn, Instagram, etc. We can also set up your campaigns for easy social sharing, where subscribers can copy and paste a URL to share on their page.

Email is also a great resource to promote your latest blog posts, webinars, events, videos, and other important information. This is what we call content marketing. 77% of people prefer to get permission-based promotional messages via email vs other forms of contact. With email, people have willingly given you their email and want to hear from you and read your content.

As a retailer with an online shop, you have the opportunity to drive and improve sales. Digital Lagoon can create email marketing campaigns, that feature products or services that encourage customers to purchase- even after they have abandoned their cart! Follow up with a reminder email or deliver special offers for their item. Optimizing post-purchase emailing is another effective strategy that we can help implement. Most e-commerce platforms will send emails that contain a receipt and tracking number, but Digital Lagoon can help enhance your customers experience by sending a ‘thank you for your business’ email and recommend other products similar to their purchase.

Like most marketing strategies, you really don’t know if it will be effective until you try. With email campaigns, it is a cost-effective testing opportunity. Once sending out a marketing email, Digital Lagoon will assess your report and gather data and analytics to improve future campaigns and learn more about your customers. Don’t have a mailing list? No need to worry. Digital Lagoon can provide you with a mailing list of potential customers fit for your products or services.

Email marketing isn’t dead. It can be more valuable than ever before in the digital climate we are living in. If you are thinking about ways to enhance your customer outreach contact Digital Lagoon today and let’s discuss options for email marketing.