THE CHALLENGE

Utility Service Alliance wanted to make their site more modern by changing the layout, making it a fully responsive website, to updating the user experience through cleaner visual graphics.

THE STRATEGY

We created a user friendly navigation that focuses on their members needs such as industry news and supply chains. We made sure to highlight upcoming summits along with an area to announce events before and after they occurred.

THE DESIGN

We needed to incorporate their overall branding but also be able to introduce the yearly summit branding throughout the site. We added grid areas that would allow them to balance out no matter what new colors were introduced. Our favorite part was introducing more people and event photography into the site along with the balancing of information into smaller defined areas.

THE OUTCOME

We created a clean and modern site that allows for expansion. The mix of branding allows to tie into other pieces such as annual themes for newsletters and brochures throughout the year.

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