Project HARCO FENCE & DECK, LLC
Harco Fence & Deck, LLC is a family-owned business that specializes in residential and commercial fencing and decking contracting services within the Kansas City area. With over 1,500 projects completed to date, their mission is to provide the highest quality work with premium products at a reasonable price.
Services we provided
- Branding
- Marketing
- Web
Visit Site
HARCOFENCEANDDECK.COMCREATING COHESION FOR BRAND SUCCESS
THE CHALLENGE
As we worked with Harco Fence & Deck, previously known as Harco Exteriors before the rebranding, our goal was to turn a basic site into something that really showcased their craft. The previous website did not have a lot of connection to the brand; no employee photos, small project images, and difficult navigation.
THE STRATEGY & OUTCOME
To accomplish our goals for the website redesign, we limited the color palette for consistency of branding, introduced imagery that showcased their work and employees, and simplified the navigation with an emphasis on receiving a free estimate.
THE LOGO DESIGN
As the creative process started, our first step was to design the new logo. Harco Fence and Deck, who was then, Harco Exteriors, wanted to announce a name change along with the redesign. We kept the same color scheme and created a graphic that puts emphasis on the ‘fence and deck’ aspect. The new logo is now more of an evolution of the previous logo versus a completely new branding.
SOCIAL MEDIA
Digital Lagoon now works with Harco Fence + Deck to develop branded design and graphics for their Facebook and Instagram business pages.
HARCO Fence & Deck,
MIKE & TANNER
"
Jordan and the team at Digital Lagoon were great to work with! From our first meeting with them we could see the vision they were creating for our company. Communication was fantastic .We were given detailed handouts for us to review as well as multiple face to face meetings to go over and collaborate every detail of our website. Thank you Digital Lagoon for helping take Harco Fence & Deck to the next level!
"Like what you see, let’s work together!
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