Whether your goal is to increase brand awareness or sell a product or service, an effective website design and its features can be the difference between a new conversion and a lost prospect. For your website to be successful, it should not only look good but also provide a seamless user experience for visitors. Here are important features your website should have:

Mobile Compatibility It’s no surprise that the majority of users are using their phone for just about everything, including accessing the Internet. This means that creating a mobile optimized website has become a necessity. The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If it is not optimized for mobile, it could be the reason your traffic or sales are down.

Fast load times As a web visitor who is trying to access information, nothing is more frustrating than a website that takes a long time to load. Load times are one of the main reasons visitors will leave your site, so making sure it loads within a 4-6 second time frame is important for good usability.

Customer Reviews Your website is not the place to be humble. This is your chance to show off! You can believe in the products and services you offer, but potential customers may still be skeptical. Testimonials and reviews allow your current or former satisfied customers to step forward and address the questions or concerns of your prospective clients.

This is just a starting list of features that are critical for your website. Contact Digital Lagoon to learn more about developing a website for your company or making updates to your current site.